Friday, June 04, 2010

Use Of Subliminal Messages In Disney Cartoons

Who doesn't know about Disney?

Everybody knows Disney cartoons but there's a little secret that has been discovered relatively recently...

Disney cartoons contain subliminal messages. Most probable explanation is that it's in an attempt to get people to like them (not very necessary in my opinion).

Some say they weren't put in intentionally and that they are coincidences. Some say that only people that look for them find them and that they are so far fetched it couldn't be true. Others say that bored or angry artists snuck in the messages.

Well, judging from the fact that the messages appear abundantly in many Disney cartoons and that they are sometimes extremely blatant, I think they were put in intentionally and they have a purpose.

Who knows, maybe these messages gave the necessary extra marketing push to make Disney so successful.

You can decide for yourself. Visit the link below to read the full article...

Disney subliminal messages

Talk soon. Keep up with your Internet marketing!

Thursday, January 28, 2010

Subliminal marketing secrets

Hey guys,

I have a special treat for you today.

We just started a new web site dealing with subliminal messages in video. It's a personal development oriented web site but we also share some extremely useful tips and tricks that are used in subliminal marketing...

Here's the newsletter (I suggest you sign up now):

>> Subliminal messages

Here's the web site (when you buy 5 videos you only pay for 3!):

>> Subliminal videos

Take care!

Monday, January 19, 2009

Internet marketing with web directories

Another Internet marketing strategy is to pay for inclusion in web directories. Now, there are hundreds of companies that sell you hundreds of inclusions in directories...

Well... in my experience they don't tend to work as well as I hoped, so I found a way to screen for directories I want to invest my money in for inclusion of my sites.

What to look for?

When I do my research for relevant web directories I look for these things -- these are my own criteria and aren't necessarily "the best" or "the only way". I just found them to work well in my Internet marketing:

1.) How high is the directory listed in Google for it's name (also look for the number of competing sites for this term!). For example, first I'd search for a list of high PR directories to save me some time. Just do a Google search for "list of high PR web directories" or similar. You'll usually get some forum posts as results. You might want to play with this search a bit. I then take the list, visit the directories and see how they are named. I go back to Google and enter their name in the search bar.

If I get the result on the first page (I tend to look for directories listed on #1) and if I see a substantial competition for the keyword (100.000 or so), I go to step #2...

2.) Check directory categories PR. Now, most sites that sell you inclusion in hundreds of directories will tell you, for example, they will put your site in PR2-PR7 directories. However, as always, there's a catch and that's why I rather do the research myself and invest my money in worthy directories. Here's how...

I click on the most relevant category for my web site and check PR on that site as well. And most of the time I notice the site isn't ranked in Google. Now, this doesn't mean that google hasn't indexed the site or that it won't notice your link... It's just that such a link won't give much weight to your site. I tend to choose directories that also have high PR categories and subcategories where I'll put my site in.

3.) Check what kind of linking directory uses! Here you just simply move your mouse on one of the links in your category and see what kind of link appears in the status bar of your browser. Make sure that the link leads directly to the web sites! For example, in the case of this web site, I'd want the link pointing to: and not to . The second link won't help your SEO as much as the first one.

There is an exception to this last rule, however. Some extremely high traffic directories use the second type of links but are still worth investing in due to the amount of traffic they are likely to bring your site. Also such links still count for something as your original link is usually also listed.

Having said that, here's a list of some of my favorite paid directories:

Best of the web directory directory
Yahoo! directory

There are many others but if you get in these, you'll be on your way to success with your Internet marketing.

Until next time, have a wonderful time!

Thursday, September 04, 2008

Internet marketing with search engines and PPC

Hi, I don't have a lot of time today but I just quickly wanted to add something to the previous post on Pay per click advertising. It will also help your way of thinking about Internet marketing in general and especially search engine optimization (SEO) which we'll look more in detail in later posts.

Whenever you have anything to do with search engines or any other web site you should think about what THEY are providing their customers and set up your web sites or ads accordingly...

So, what does Google want? As a search engine, it wants to serve the most relevant and useful results to the user because if they don't, people will stop using it and Google could go out of business... That's not going to happen, though, because they employ many people that work on algorithms and other ways to improve searching experience for the web surfer.

So, the key in succeeding in search engine marketing is to provide a site that delivers relevant, fresh and useful information. Tricks work, but they only work short term.

The same goes for pay per click advertising. Do you think google wants to display irrelevant results just to make a quick buck and risk loosing millions of users over a very short amount of time? Nope. Can they absolutely control everything at every second? Nope.

So what CAN they do?

Well, they can reward good advertisers and punish bad advertisers. So in the long term only good advertisers will prosper! And they do this by many ways, one of them being: how much an ad costs (based on relevancy obtained by click-through rate, keywords and surfer's reactions -- back button).

One way of succeeding with SEO and PPC is to also imagine being the owner of let's say Google and think of "What would I encourage my customers (in this case webmasters) to do to make Google an even better experience for everyone?"

You certainly wouldn't encourage them to create useless blogs stuffed with keywords and affiliate links, would you?

If you get and implement this small piece of advice, you can't loose in the long term and that's what really counts in Internet marketing!

Wednesday, September 03, 2008

Internet marketing -- Pay Per Click Advertising (PPC) part 2

As I mentioned in the previous post, the first thing you need for pay per click advertising are your keywords. There are many ways of getting them and in your Adwords account, you'll find a keyword suggestion tool you can use for your initial set of keywords.

After you have those, you'll have to optimize both keywords and ads to get the cheapest possible clicks as well as the best position compared to your competition.

As I said before, tracking and testing are necessary components of any Internet marketing endeavour. After a while, you'll get an insight of what keywords work, what ads work, and what ads and keywords don't work as well or even at all. I won't get very technical as you probably know much of this and I'll rather concentrate on how to make your ads work and how to get them to the best position for the smallest price...

As I also mentioned in the previous post, Google also ranks and charges for ads depending on RELEVANCY. It calculates relevancy by the context of the ad, by how many clicks it receives and by how many people quickly press the "back" button in their browser! For example, if you bid on the term "Internet marketing" and your ad talks about cats, Google will know it isn't relevant. Furthermore, your ad will receive less licks because people searching for Internet marketing advice aren't interested in cats at that moment. And last but not least, those people that will click on your ad will have a high probability of very quickly pressing the "back" button in their browser to return to the page with relevant ads. All of these three things can and will hurt your campaigns as well as your wallet.

But... here's a simple solution:

Adwords allows you to create multiple ads for the same keyword as well as group several keywords for certain ads. This makes it easy to make your ads as contextual as possible. Besides that, if you create different ads for the same keyword, Adwords will rotate those ads and will measure which ad is doing the best job. After a while, it will serve the best ads most of the time.

So, in short, here's how you can make a good Adwords ad (I'll make all the examples up and I'll base them on the term "Internet marketing")...

Make the title as appealing as possible. It must draw attention. Some use shocking statements such as "Internet marketing scam". Some use precise amounts of money they made... "I made $1395,62 today". Some involve promises: "You'll never work again" and so on. If you can include your keyword in here, good. But rather focus on attention grabbing.

Then there's your first line. This is the first thing the viewer will read after the title of your ad! It's important that it keeps their attention and gets them to read the third line and click on the ad. Here you should state what benefit your client will have by using your product or service. You have 35 characters to do this (including spaces). Try fitting your keyword in this line if you didn't use it in your title. You can also do this in your last line. For example: "Focus on growing your business and" or: "Even a child could do this" -- you can use little tricks like putting "and" at the end of line 1 to get the reader to also read line 2...

In the last line you can continue with the benefits or add some features. Some people also add the dollar value of their product or service to avoid freebie seekers. You can use power words like "underground", "new", "proven"... For example: "let our proven system work for you".

The last line is for your displayed URL address.

So my ad could look something like this:

Internet marketing trick
Even a child could make a fortune.
Let our proven system work for you

Next time we'll go over some more details and go on with other techniques. Hope this helps with your PPC Internet marketing.

Tuesday, September 02, 2008

Internet marketing -- Pay Per Click Advertising (PPC)

In the previous posts we discussed planning your Internet marketing campaign. In the last post, Internet marketing plan III, we generally looked at some ways to drive traffic to your sites through paid advertising.

Here, we'll discuss Pay per click advertising more in detail.

As with all things connected to Internet marketing (I'll say this again and again), pay per click advertising should also be subject to extensive testing.

Just in case you don't know exactly what pay per click advertising is, simply put, it's a way of advertising, where you pay a certain amount of money only if a visitor clicks on the ad presented on some site and comes to your site. Some other forms of advertising are also PPM (pay per thousand views of the ad) -- here you pay for every thousand visitors to the site with your ad on it. It's not necessary that they click on the ad and visit your site. Another form is PPA (pay per action). Here you only pay for each visitor that performs a certain action on your site (for example, joins your newsletter, buys a product etc.).

With PPC, some sites will charge you a fixed amount of money per click (Yahoo!, MSN, ...) and some sites offer a bit different bidding scheme (Google). In both cases this means that generally if you bid more than your competitor, your ad will rank higher and have a higher chance of being seen and clicked on.

The main difference between, for example Yahoo! and Google is that Google implements a special technology where in case of click, you pay only a penny more than the below ad's maximum bid. So, if you bid $0.20 and someone bid $0.15, when your ad is clicked, Yahoo! will charge you $0.20 whereas Google will charge you only $0.16. Furthermore, Google also rewards RELEVANCE of the ad which is what I'll explain below.

Here we'll focus on the most popular pay per click advertising provider... Google. It's PPC program is called Google Adwords and most beginner (also many advanced) Internet marketers are using it as a main "instant" traffic source. After you've read this, you'll have a much better understanding of PPC so your campaigns will work better than 99% of all people beginning to use this method of advertising. I'll also recommend some resources so you'll be ahead of even more advanced users, so pay attention...

OK... the first thing you have to know when using pay per click for your Internet marketing campaign are the keywords. Through testing you'll learn which keywords produce the best results and which don't work at all. Nobody can tell you for sure, you'll have to test!

Thankfully, Google provides us with some awesome free tools to very easily do just that. I suggest you take a minute and sign up for Google Adwords as well as google analytics. Explore the sites for a while and get a feel of what they offer. I'll continue writing about PPC in my next post.

Before you go, be sure to sign up for my newsletter. You can do it on Internet marketing secrets main site in the bar on the right. Just enter your name and email address in the provided fields and press the "Subscribe me!" button. I know you'll love it and I go so much more in depth in the newsletters.

Come back soon as I'll have some very interesting things for you!

Take care and enjoy your Internet marketing!

Thursday, May 15, 2008

Internet marketing plan III -- Getting web site visitors

Here comes the good part of Internet marketing...

It's time to plan your web site promotion and start getting all the traffic out there so that you can convert it to your customers and subscribers.

Up until now we've established a good looking homepage. It's main purpose is to convince visitors to buy your product and/or to subscribe to your newsletter (very important as that way you can build a relationship with your customers). It's search engine optimized only to a certain point -- point at which it doesn't interfere with your sales letter. Articles and blog is what will (at least initially) drive organic traffic to your site!

It's up to you which of these techniques you'll begin exploiting first, but I'll begin with the fastest and end with techniques that take the longest. At the end you should be using as many different traffic sources as possible for maximum effect.

Here I'll do an overview of traffic generating techniques and in later posts I'll expand on each one and give you a closer look.

OK, first let's look at some paid options as they are the fastest way to get massive amount of traffic to your web site.


As with any other Internet marketing endeavours, paid traffic generation should be subject to extensive and continuous testing. After all, you don't want to throw your money away, do you?

One of the fastest ways to get a steady stream of targeted traffic to your web site is through Pay Per Click Advertising (PPC). The best known are Adwords, Yahoo! ads and some others. With PPC, you can have targeted traffic to your web site in about 15 minutes. After some optimization you can have this traffic dirt cheap! Similar ways of advertising, such as Pay Per Action (PPA), Pay Per Lead (PPL) and so on also exist. Every one has it's good and bad sides in certain contexts. We'll explore those in later posts.

Paying for inclusion in some high traffic web directories not only gives you direct benefits of getting direct visitors, you may also get better ranking for your site. You have to know where to place these links and what kind of links to place... learn this in one of my next posts.

Another way to pay for traffic is through advertisements on related high traffic web sites. The key here is to determine whether a site is worthy of spending money on. I'll go in detail for this in one of the next posts (stay tuned!).

Various Internet marketing firms offer email promotions to their subscribers. This can be an awesome and extremely effective method of getting high quantities of traffic, however there are many catches. We'll go over these in one of the later posts. These are NOT safe-lists. I've used them extensively with very little result. There are people that succeeded with safe-lists and they even sell courses on the topic, but this isn't my pick.

Many on-topic Ezines (electronic magazines) offer ezine ads. These can be tricky as most popular Ezines charge a lot of money for those so you have to be careful to get a good ROI (Return On Investment). The key here is to find Ezines with a medium amount of members and where publishers usually don't charge a lot of money for ads. This way you'll get less visitors, but usually you'll pay much less for each one. Sometimes paying for ads in a few medium sized ezines is more cost effective as paying for only one ad in a huge Ezine.

A huge amount of traffic can be obtained directly by writing and distributing press releases. This method also holds great potential for an editor picking up on your story and publishing it in a newspaper or a magazine. That way you can get enormous amount of traffic. Once a single press release got 75.000 visitors to my web site in three days! What would you do with that kind of traffic? There are certain tricks you should know and I'll share them in one of my next posts.

There are, of course also newspaper and magazine ads, radio ads and so on. There are certain things you should know about these, too. Don't worry, I'll explain everything in one of my next posts.

I saved the best for last... it's one of the most powerful traffic generating techniques available and the best part is -- You only pay for the portion of visitors that buy from you. This method is called having an AFFILIATE PROGRAM. Without proper motivation and some other things, however, this will not work. You guessed it... I'll discuss it in detail in one of my next posts.

Now let's quickly go through what to look out for!
  • "Cheap traffic" -- Many sites offer "10.000 visitors for $7" packages. Well, it's up to you to test these but I wouldn't invest any money and time in these. Even if they say they are legitimate and they don't use pop-ups and the sort. I was curious once and just for the sake of it tried one of such packages -- after a few days, their records showed I was delivered 10.000 views... well, my records didn't show any!!! Besides that, my subscription rate was exactly the same as before)
  • Overpriced traffic -- Some sites want much too much money for their traffic. You have to make a calculation - test conversion first with other techniques! Also, I've seen many sites offer monthly ad space. This means that you pay a certain amount a month no matter how much traffic you get. Many times these ads are very poorly placed and almost invisible. I once paid $97 for... get this... 3 visitors! Do you think I could have gotten more through Pay Per Click, for instance? ;)

OK, now we're done with the overview of paid traffic techniques. In the next post we'll go through many of the free web traffic techniques used in Internet marketing and then later we'll go through each technique in more detail. Stay tuned, come back often and invite your friends that are interested to also tune in because it's really going to get good.

Also, post comments, ideas and questions. The more comments you post, the sooner I'll write new posts and the more in detail I'll go --> IT'S UP TO YOU! Comment on this post and let me know what you think.

Have a great time and much success with your Internet marketing.