Tuesday, January 03, 2006

10 Ways To Get Your Ads Or Messages Noticed

Hi again :)

Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups? People will usually read the subject line before they read your ad or message, so it's important they get noticed. Below are ten simple, but powerful tips to get your ads or messages noticed.

1. Use extra white space creatively in your subject line. You can add extra blank spaces between your words or letters.

2. Combine capital letters with lower case letters. Use all capital letters in every other word or use a capital letter between every other lower case letter.

3. Add text symbols in your subject line. You could use them between words and letters. Start and end your subject with a text symbol. ( *, $, >,{,] ). It makes the ad stand out from the others. Be sure to check the web site policy not to break any rules.

4. Begin your subject line with the word "STOP!". People have been trained their whole life to stop what they are doing when they see that word. It also makes them more receptive to your immediate suggestions. It might be a good idea to continue with "click here to..."

5. Ask people a question in your subject line. We all went to school and were repetitively branded to answer questions. Make sure the question can't be answered without clicking on the ad and reading your web site. You'll play on curiosity that way and have a much greater chance of people clicking on your ad. Example: "What's the single easiest way to get 1000's of targeted visitors to your site?" etc. etc.

6. Use the word "FREE" in your subject line. Your offer should be attractive to your target audience. It could be free information, software, trials, etc. The word free is one of the most powerful words in english language! Take advantage of it.

7. Begin your subject line with an "online smile :)". People use smiles offline to gain people's attentionand to win their trust, why not use them online too. It also makes you seem more sincere. And that's a good thing :)

8. Don't use unbelievable claims in your subject line. People have or know some who has been ripped off and trained themselves to ignore those claims. It's especially true when you promote money-making opportunities. Also don't go overboard with "power words" and such. They've somewhat lost their appeal -- have been overused. But certainly use some and make sure they are not used all the time by others.

9. Don't use all capital letters in your subject line. It is hard to read, looks unprofessional, and on theinternet it's considered a symbol for shouting. GET IT? :)

10. Test different subject lines to see which ones draws the most traffic to your web site. Also, readthe FAQ before posting a message or ad anywhere. When it comes to testing, it's very important that you test one thing at a time. It's the only way to know for sure that the tested thing was indeed the one that made the difference.

Well, here they are. Hope you'll use these techniques and get your ads noticed more than ever :)

Take care, see you soon.


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