Wednesday, February 15, 2006

Viral marketing ideas

Hi, how are you today?

I'm fine although the weather isn't too great here. Today I'd like to share with you some ideas on viral marketing.

You probably know by now that one of the best ways to get high numbers of quality traffic to your web site is via viral marketing.

Viral marketing is in essence "word of mouth advertising". So in order to have a great viral marketing campaign, you must first make sure you have the following:

  • a newsworthy web site -- think "Would I want to tell my friends about this?"
  • quality product or service
  • a way for people to spread the news faster and to make them want to -- a reward etc.

After you've established the above, you can go about creating your viral marketing campaigns. Here I'll give you some ideas.

Tell a friend script

One way is to simply install a tell a friend script to your web site. This is one of the not so good strategies, but it still works. So why not try it.

Who else do you know...

For some people it works great to put a tell a friend script to their "Thank you page" after people sign up for the newsletter. There you simply put a large heading saing "Who else do you know would be interested in this newsletter?" You can sweeten the pot with an added bonus if they tell three friends about your web site.

Resell rights

Why not sell resell or master resell rights for your ebook to people... In the ebook you could put your web site's URL and description.

Viral reports

These are good, but resell rights books work better. Anyway, you could create a 5 -- 10 page brandable report and give it away. People can change the links to their affiliate links and will have a reason more to give it away to others. Make sure that the report is of real value!

Put a funny video on your site

Funny videos are probably one of the fastest ways to get a lot of traffic. You have to know however that it will probably be much less targeted than with other ways.

Affiliate program

Don't forget to have your own affiliate program (or use services that allow them -- clickbank etc.). It is probably the best way to get a lot of free targeted traffic that's willing to buy your products.

OK, these are some great ideas you can implement right now. It's much less complicated than you think. Just put some effort into it.

Have a great day!


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