Tuesday, November 07, 2006

Internet marketing plan

How to develop an Internet marketing plan for your web site...

Many Internet marketers still just blindly create web site after website, hoping to collectively get enough traffic to start earning good money online.

The problem?

There's very little chance that their business will get any kind of high results because there are just so many little things to be done correctly in order to skyrocket any online business.

Lets face it. There's a lot of competition out there, not all ideas will give results and there's no way to get all the steps done without a proper plan of action...

Think about it! Without a plan, you're "on your own". People tend to get very excited at the beginning of creating their web site, but very soon they discover that it's a lot more work than they previously thought and if they have nothing to follow, they will usually leave it and get excited about another project that'll similarly go down the drain.

Most of the times it doesn't take much... just a few simple (yet somewhat time consuming) steps and a web site can become a success. This happens when a person develops his or her Internet marketing plan.

Here is what I realized: the difference between very successful web sites and "duds" (= very unsuccessful web sites) in the long run is consistent development (on page and off page).

And this only happens through thorough planning, which we'll briefly discuss here:

Even before creating a single page one should first write the general construction of the site on a piece of paper. Don't panic... very few people know everything that's going to be on their web site before they start designing it.

But a very general structure can be made, for example:

This way you'll now be able to make templates and have a good idea about your internal linking strategy. If you intend to create your whole web site as a blog, then many of these things will already be made for you.

You can very easily install a blog on your web site using Blogger or Wordpress. In my other Web site marketing blog I used Wordpress. It took me about 5 minutes to install it. It's really easy. For my other web sites I use FrontPage. Many people swear on DreamWeaver, it's up to you to decide that. Both of these programs will give you a not so clean code, but at least you'll have a web site.

The next thing you should consider is your graphics. I really recommend having your graphics made by a professional designer. There are many of them and they do a great job. You can get a header and footer done for prices ranging from $50-$97.

This is very important for your sales letters and product images. The whole package will many times cost about $120, but the results in sales are staggering -- I run several other web sites and just recently I received an email from one of the subscribers. I replied and he then immediately replied back thanking me for such a quick reply and telling me that "... other Gurus never take time to answer my questions...". WOW, I'm a Guru now :-)

It's all because my site looks professional. It's also much more appealing to buy from someone that seems to have put some work into his web site (even if he outsourced everything!).

This is it for this post. Hope you enjoyed it.

In the next "Internet marketing plan" post we'll go on with planning our web promotion. Have a great day!


Anonymous Internet Marketing said...

It is hard to get started in internet marketing field, I always suggest trying to get into a different niche and learn all you can before trying to takle IM..


7:01 AM  
Anonymous Anonymous said...

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Thank you.

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and maybe u can offer some tips.

6:57 AM  
Anonymous Marketing Firm said...

I agree with your views.Planning starts with a detailed business plan. Person at least need to establish company’s mission. What is the product exactly? You should be able to state your business purpose in one sentence. Who are your customers? When and how do they typically buy your product? How often will they need to purchase your product? Is it regularly like soap or not so often like a car? These are a few of the questions that need to be answered. These answers will help you develop marketing plan, how will he market, how much will he spend on marketing etc.

6:49 AM  
Blogger Peter said...

What a good post and I learned some very good tips. I am somewhat encouraged to succeed in my business after reading your article.

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Blogger Yoko said...

Hi. nice blog.

4:43 AM  
Blogger TerryB said...

I dont think Internet marketing is really that difficult, it's just very time consuming. Has anyone tried any of the companies such as EzyAs123 who will do Internet marketing for you? I'm tempted to try but it's quite expensive.

7:23 PM  
Anonymous Anonymous said...

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7:41 AM  
Blogger tesswrite said...

Very informatve. It couldn't be put any better. I feel like the reason for aggressive and ridiculous marketing is out of pure desperation. Most marketers are inexperienced and don't have a clue about what they are doing. It's similar to a new hostess at a restaurant- They can sometime over do it in hopes for some big tip because their manager tricked them in with promises of fortune through tips. So they greet you and want leave you alone. The sad part about it is that there are so many good literature out there to assist online business owners and marketing agents and for little to no cost. Take James Brausch for example. This guy has devoted his life to providing us with literature and products to help us succeed and as a customer I have to say his products are genius. For example ArtemisPro- article submission software and you can find tons over tons of relative and valuble information at his blog site www.jamesbrausch.com. Everyone is in such a hurry to make a million bucks that they stumble and fall and some to never recover.

9:05 AM  
Anonymous Sammy said...

Great one. All I can add is in order to have a greater edge with internet business, you got to invest a little or more in order to be more effective. Software like Artemis Pro by James D. Brausch is really something that can help you increase the traffic and ranking of your site.

6:18 PM  
Anonymous Ecomerce solution said...

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5:46 AM  
Blogger Sarah P said...

You are right in that if you are not doing enough of the right things your site will be a dud. I accidentally bumped into James Brausch and his software is helping me to automate all the steps so that everything gets done correctly with less work. Thanks for your blog I enjoyed reading it.

3:06 AM  
Blogger Aurelius Tjin said...

"Lets face it. There's a lot of competition out there, not all ideas will give results and there's no way to get all the steps done without a proper plan of action..."

I agree with you when you said that. It's one of the most basic and most important thing to consider in this business. Thanks for the very good post. I had a good read and some valuable infos as well.


7:29 AM  
Blogger wonderboy said...

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9:51 AM  
Blogger Adrian McCluskey said...

Great site with comprehensive information. Sites like yours are a great resource for new AND experienced marketers. Many thanks

10:21 PM  

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