Thursday, May 15, 2008

Internet marketing plan III -- Getting web site visitors

Here comes the good part of Internet marketing...

It's time to plan your web site promotion and start getting all the traffic out there so that you can convert it to your customers and subscribers.

Up until now we've established a good looking homepage. It's main purpose is to convince visitors to buy your product and/or to subscribe to your newsletter (very important as that way you can build a relationship with your customers). It's search engine optimized only to a certain point -- point at which it doesn't interfere with your sales letter. Articles and blog is what will (at least initially) drive organic traffic to your site!

It's up to you which of these techniques you'll begin exploiting first, but I'll begin with the fastest and end with techniques that take the longest. At the end you should be using as many different traffic sources as possible for maximum effect.

Here I'll do an overview of traffic generating techniques and in later posts I'll expand on each one and give you a closer look.

OK, first let's look at some paid options as they are the fastest way to get massive amount of traffic to your web site.


As with any other Internet marketing endeavours, paid traffic generation should be subject to extensive and continuous testing. After all, you don't want to throw your money away, do you?

One of the fastest ways to get a steady stream of targeted traffic to your web site is through Pay Per Click Advertising (PPC). The best known are Adwords, Yahoo! ads and some others. With PPC, you can have targeted traffic to your web site in about 15 minutes. After some optimization you can have this traffic dirt cheap! Similar ways of advertising, such as Pay Per Action (PPA), Pay Per Lead (PPL) and so on also exist. Every one has it's good and bad sides in certain contexts. We'll explore those in later posts.

Paying for inclusion in some high traffic web directories not only gives you direct benefits of getting direct visitors, you may also get better ranking for your site. You have to know where to place these links and what kind of links to place... learn this in one of my next posts.

Another way to pay for traffic is through advertisements on related high traffic web sites. The key here is to determine whether a site is worthy of spending money on. I'll go in detail for this in one of the next posts (stay tuned!).

Various Internet marketing firms offer email promotions to their subscribers. This can be an awesome and extremely effective method of getting high quantities of traffic, however there are many catches. We'll go over these in one of the later posts. These are NOT safe-lists. I've used them extensively with very little result. There are people that succeeded with safe-lists and they even sell courses on the topic, but this isn't my pick.

Many on-topic Ezines (electronic magazines) offer ezine ads. These can be tricky as most popular Ezines charge a lot of money for those so you have to be careful to get a good ROI (Return On Investment). The key here is to find Ezines with a medium amount of members and where publishers usually don't charge a lot of money for ads. This way you'll get less visitors, but usually you'll pay much less for each one. Sometimes paying for ads in a few medium sized ezines is more cost effective as paying for only one ad in a huge Ezine.

A huge amount of traffic can be obtained directly by writing and distributing press releases. This method also holds great potential for an editor picking up on your story and publishing it in a newspaper or a magazine. That way you can get enormous amount of traffic. Once a single press release got 75.000 visitors to my web site in three days! What would you do with that kind of traffic? There are certain tricks you should know and I'll share them in one of my next posts.

There are, of course also newspaper and magazine ads, radio ads and so on. There are certain things you should know about these, too. Don't worry, I'll explain everything in one of my next posts.

I saved the best for last... it's one of the most powerful traffic generating techniques available and the best part is -- You only pay for the portion of visitors that buy from you. This method is called having an AFFILIATE PROGRAM. Without proper motivation and some other things, however, this will not work. You guessed it... I'll discuss it in detail in one of my next posts.

Now let's quickly go through what to look out for!
  • "Cheap traffic" -- Many sites offer "10.000 visitors for $7" packages. Well, it's up to you to test these but I wouldn't invest any money and time in these. Even if they say they are legitimate and they don't use pop-ups and the sort. I was curious once and just for the sake of it tried one of such packages -- after a few days, their records showed I was delivered 10.000 views... well, my records didn't show any!!! Besides that, my subscription rate was exactly the same as before)
  • Overpriced traffic -- Some sites want much too much money for their traffic. You have to make a calculation - test conversion first with other techniques! Also, I've seen many sites offer monthly ad space. This means that you pay a certain amount a month no matter how much traffic you get. Many times these ads are very poorly placed and almost invisible. I once paid $97 for... get this... 3 visitors! Do you think I could have gotten more through Pay Per Click, for instance? ;)

OK, now we're done with the overview of paid traffic techniques. In the next post we'll go through many of the free web traffic techniques used in Internet marketing and then later we'll go through each technique in more detail. Stay tuned, come back often and invite your friends that are interested to also tune in because it's really going to get good.

Also, post comments, ideas and questions. The more comments you post, the sooner I'll write new posts and the more in detail I'll go --> IT'S UP TO YOU! Comment on this post and let me know what you think.

Have a great time and much success with your Internet marketing.